Beyond the Classroom Branding

Objective

In October, 2017, I attended Hack the Violence, a hackathon organized by Goodie Nation in Google Atlanta. The founder of Beyond the classroom wanna create a live reading APP that can help children to improve their reading ability by pairing them with a mentor.

 

As the graphic designer of our team, I create the branding of Beyond the Classroom. The logo design is based on the letter B. I chose color yellow in order to create a sense of action, energy, and inspiration. The opening door and footprints are indicating a path to go beyond the classroom and unlock the door to reading. 

 

Our team won the third place of Hack the Violence. 

Animated logo.

Logo early concepts.

Animated Logo

Style Guide